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VP of Sales, North America

Newforma, Inc.
locationBoston, MA, USA
PublishedPublished: 6/14/2022
Full Time

Job Description

Job Description

The VP Sales NAMER is a senior position responsible for driving the New Logo software sales strategy, execution, and revenue growth across the North & South America as well as Canada. This includes selling into New Logo both Enterprise and Commercial, building go-to-market strategies, and leading high-performing teams across the above geographies.

In this role, your responsibilities will include:

  • Strategic Leadership
    • Define and execute the sales strategy aligned with both regional & global objectives.
    • Set revenue, growth, and profitability targets across given markets.
    • Develop go-to-market plans tailored to each region’s maturity, market dynamics, and competitive landscape.
  • Sales Execution
    • Build pipeline, drive acquisition of net-new logos, and penetrate priority verticals and accounts.
  • Regional Team Leadership
    • Recruit, lead, and develop sales AEs and BDs accordingly.
    • Foster a high-performance, inclusive, and accountable sales culture.
    • Implement consistent sales methodologies (e.g., MEDDICC, Challenger, etc.) and performance management metrics.
  • Cross-Functional Collaboration
    • Work closely with marketing, product, customer success, and operations to support regional objectives.
    • Provide field feedback to influence product development and roadmap.
    • Partner with finance and legal teams to ensure effective forecasting, deal governance, and compliance.
  • Market Expansion & Innovation
    • Identify and prioritize regional market opportunities and adjacencies.
    • Lead localization efforts for products and campaigns as needed.
    • Ensure business continuity and scalability across diverse markets with varying levels of digital maturity.
  • Reporting & Forecasting
    • Own regional forecasting, pipeline management, and reporting to the global CRO/CEO.
    • Provide visibility into performance drivers, risks, and opportunities.
    • Ensure CRM and sales tools are leveraged effectively for transparency and predictability.
  • Interact with the board on Sales & Marketing strategy as well as GTM changes and additions as and when required
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