Job Description
Job Description
At Coastal Dental Arts, exceptional dentistry is only half our mission. The other half is reaching the person who has avoided the dentist for a decade out of fear and giving them the clarity, reassurance, and courage to finally make the call.
We are not a high-volume dental mill running generic, transactional ad campaigns. We focus on IV sedation, full-arch reconstruction, and life-changing surgical care. We are looking for an innovative, data-driven Marketing & AI Specialist who knows how to leverage modern artificial intelligence, smart automations, and compelling storytelling to scale our patient reach while keeping our communication deeply human.
What You’ll Do
- AI Workflows & Automations: Build and manage AI-driven workflows to streamline content production, lead response times, patient intake nurturing, and campaign reporting.
- Targeted Growth Campaigns: Design, launch, and optimize high-ROI paid acquisition campaigns across Meta, TikTok and Google focused on high-ticket procedures (IV sedation, dental implants, complex restorations) rather than bargain cleanings.
- Empathetic Storytelling: Translate complex, intimidating surgical procedures into clear, approachable patient education. Produce authentic case studies, video reels, and social content highlighting genuine transformations.
- Funnel Optimization & Analytics: Track the full patient journey from initial ad engagement to completed consultation. Monitor conversion rates, cost per acquisition (CPA), and patient lifetime value (LTV) to continuously refine campaign performance.
- Local SEO & Reputation Management: Keep our local search presence, Google Business profile, and automated review-collection systems dialed in to maintain a dominant, five-star local reputation.
Who Fits Best
- AI-Fluent Operator: You actively use generative AI tools, prompt engineering, and automated pipelines to achieve the creative and analytical output of a multi-person agency.
- Empathetic Strategist: You understand that dental decisions are driven by emotion, anxiety, and trust. Your copy never sounds like a cheesy infomercial; it sounds authoritative, warm, and reassuring.
- Autonomous Problem-Solver: You do not wait for a task list. You spot bottlenecks in lead conversion, identify underperforming creative, and test solutions independently.
- High Standards & Compliance: You understand the critical importance of patient privacy, strict HIPAA compliance, and honest clinical representation.
- Background: Proven experience in performance marketing, growth operations, or digital content strategy. Dental or healthcare experience is a plus, but technical agility, curiosity, and results matter most.
Why Join Us?
- Creative Autonomy: Freedom to pilot new marketing tech, test cutting-edge AI tools, and shape practice-wide growth strategy with direct leadership support.
- Practice Culture: Daily morning huddles, dedicated monthly team growth meetings, and zero toxic office politics.
- Competitive Pay & Bonuses: Value-based compensation with quarterly performance incentives aligned with growth milestones.
- Great Perks: Fully covered LifeTime Fitness membership, dedicated software/tech budget, 401(k) match, dental coverage, and generous PTO.
- Meet the Team: See what our culture is like in this quick clip: https://youtu.be/g-Z0DcClh64
How to Apply
Submit your resume along with a brief note describing one practical marketing automation or AI-driven workflow you designed that solved a real business problem. We read every response- your strategic thinking and genuine voice matter just as much as your software stack.