Area Manager

Published: 6/14/2022

Position

Area Manager, Boston

Department / Function

Retail / Field Leadership

Primary Location

Dedham, Massachusetts (Boston Market)

Reports To

District Manager

Key Partners

Director of Stores; Boston Showroom Leaders; Retail Operations; Retail Strategy; Fit & Quality; People & Culture; Marketing

Compensation

$75,000 – $85,000 base salary, plus eligibility for a performance-based bonus

KEY RESPONSIBILITIESDedham Showroom Ownership

Serve as the showroom leader for Dedham with full accountability for sales, profitability, staffing, scheduling, client experience, fit, visual presentation, inventory, and operating standards.
Build and execute a weekly business plan that converts appointments and walk-ins, improves conversion, grows complete-look selling, and delivers sales to forecast and prior year.
Lead from the floor during peak demand, model the INDOCHINO sales process, and coach the team in the moment on Connect, Curate, and Close, product storytelling, appointment quality, and follow-up.
Schedule to business demand, manage labor responsibly, and ensure the showroom has the right leadership and selling coverage when clients are most likely to shop.
Maintain a clean pipeline of appointments, client follow-up, held orders, and open opportunities so the team actively creates business instead of waiting for it.

Boston Market Leadership

Act as the District Manager's primary point person in the Boston market, providing consistent visibility into performance, staffing, client issues, operating risks, and local opportunities.
Maintain a regular presence across assigned Boston showrooms based on business need, balancing market support with uninterrupted leadership of the Dedham team.
Partner with showroom leaders to translate company and district priorities into clear local actions, reinforce standards, and follow through on commitments.
Coordinate market execution during promotions, events, staffing gaps, leadership absences, operational rollouts, and periods of elevated client demand.
Share effective practices across showrooms, identify recurring barriers, and recommend solutions to the District Manager and appropriate support teams.

Sales Leadership & Business Ownership

Use sales and traffic data to identify root causes, set priorities, and take timely action across sales, appointments, conversion, AOV, NRP, UPT, walk-ins, and order volume.
Hold the Dedham team accountable for consistent execution of sales behaviors, daily goals, client outreach, and performance expectations.
Support Boston showroom leaders with practical coaching and action planning when performance, behaviors, or execution fall below standard.
Understand the local market, client patterns, competitive activity, and partnership opportunities that can generate traffic and strengthen market awareness.
Operate with a business-owner mindset by connecting decisions to revenue, profitability, labor, client impact, and long-term market health.

Client Experience & Service Recovery

Ensure every client receives a consistent, confident, and personalized experience after, during, and after the appointment.
Monitor client feedback, satisfaction, appointment quality, and service-recovery trends; address breakdowns quickly and coach the behavior behind them.
Take ownership of escalated Dedham client concerns and support market escalations when requested, partnering with the District Manager and support teams on fair, timely resolutions.
Protect the long-term client relationship while balancing company standards, cost awareness, and sound judgment.

People Leadership & Talent Development

Recruit, hire, onboard, coach, and retain a high-performing Dedham team, filling openings with urgency and maintaining a ready pipeline of talent.
Set clear role expectations, provide frequent feedback, recognize strong performance, and address missed standards directly and consistently.
Build bench strength by identifying emerging leaders, creating development plans, and providing stretch opportunities across the Boston market.
Support showroom leaders with coaching, training reinforcement, and performance conversations while keeping the District Manager informed and aligned.
Create a culture of accountability, inclusion, recognition, and teamwork that reflects INDOCHINO's standards and values.

Fit, Quality & Tailoring Accountability

Maintain strong knowledge of INDOCHINO's measurement, fit, and garment process and ensure the Dedham team follows current fit standards and validation practices.
Review remake, repeat-remake, alteration, and fit trends; identify root causes; and implement documented coaching or corrective actions.
Partner with Fit & Quality leadership and local tailoring resources to improve first-time fit, alteration timeliness, client communication, and cost control.
Reinforce measurement validations, order reviews, and in-the-moment coaching that reduce preventable remakes and support the company's long-term remake target.

Operational & Financial Discipline

Manage Dedham's controllable expenses and labor with discipline, understand key profit drivers, and identify opportunities to improve productivity and profitability.
Ensure compliance with company policies, safety practices, opening and closing procedures, cash controls, inventory processes, data privacy, and all operational rollouts.
Maintain visual, merchandising, product, promotional, and showroom presentation standards and help reinforce those standards across the Boston market.
Complete business reviews, visit recaps, action plans, and required reporting accurately and on time, escalating risks after they become larger problems.
Partner effectively with Retail Operations, Retail Strategy, Fit & Quality, People & Culture, Marketing, and other support teams to remove barriers and improve execution.

QUALIFICATIONS & EXPERIENCE

4+ years of progressive retail leadership experience in a client-driven environment, including direct responsibility for a showroom or store team; multi-unit or market leadership experience is preferred.
Demonstrated ability to improve sales performance, conversion, client experience, labor productivity, and team execution through hands-on leadership and coaching.
Strong commercial judgment and comfort analyzing retail metrics, identifying root causes, and converting insight into clear action.
Proven success recruiting, developing, retaining, and holding teams accountable in a fast-moving environment.
Strong communication and influencing skills, with the ability to lead peers and partner cross-functionally without relying on title alone.
Knowledge of menswear, made-to-measure, fit, tailoring, or fashion apparel is preferred; a commitment to mastering INDOCHINO's fit and product standards is required.
Organized, decisive, calm under pressure, and able to balance immediate showroom needs with broader market priorities.
Comfort using retail systems, scheduling tools, reporting, and performance data to manage the business.

ROLE REQUIREMENTS

This is an in-person retail leadership role based primarily in the Dedham showroom.
Regular local travel throughout the Boston market is required, with occasional travel outside the market based on business need.
The schedule must flex to support peak client demand, including evenings, weekends, holidays, events, and urgent market needs.
The role requires regular presence on the showroom floor and the ability to perform the core duties of a showroom leader.