Contract Social Media Strategist / Small Business Growth Consultant

Published: 6/14/2022

Job Description

I’m a small business owner in healthcare recruiting looking for an experienced social media strategist to help me build a thoughtful, sustainable social media presence that supports business growth.

I am not primarily looking for a content creator or graphic designer. I can create graphics and contribute content. What I need is someone who understands how to build and execute a social media strategy for a small business.

The initial focus will be LinkedIn, Facebook, and Instagram, with openness to additional platforms if there is a strategic reason to use them.

What I Need

I’m looking for someone who can help me answer questions such as:

Which platforms should I prioritize and why?
What should I be posting on each platform?
How often should I post?
What types of content are most likely to generate visibility, engagement, credibility, and ultimately business opportunities?
How should content differ between LinkedIn, Facebook, and Instagram?
What should I be measuring?
How do we determine whether the strategy is actually working?
How can I build a repeatable system that does not require me to manage social media all day?
What tools should I use to schedule and distribute content efficiently across platforms?

Initial Project

The first engagement would likely include:

Review of my business, target audiences, current digital presence, and business goals
Development of a practical small-business social media strategy
Identification of priority platforms and target audiences
Creation of content pillars and messaging themes
Recommended posting cadence by platform
Guidance on content mix, including educational, recruiting, thought-leadership, business-owner, engagement, and promotional content
Recommendation and setup of a centralized social media management/scheduling platform
Development of a streamlined workflow for creating, approving, scheduling, and repurposing content
Setup of analytics and reporting
Establishment of baseline metrics and measurable goals
Recommendations for increasing followers, impressions, reach, clicks, comments, engagement, and qualified business activity
Training so I understand the strategy, tools, and metrics rather than simply outsourcing everything blindly

Results Matter

I am specifically looking for someone who can demonstrate that they have helped a business improve social media performance.

Please be prepared to share examples of measurable results, such as:

Growth in followers or audience
Increased impressions or reach
Increased engagement rates
Increased clicks or website traffic
Increased comments, conversations, or inbound inquiries
Lead generation or business development results
Improvements in posting consistency or content performance

I am less interested in how many posts you have created than in what those posts accomplished.

Ideal Background

The right person will have experience developing social media strategy for small businesses, professional services companies, healthcare organizations, recruiting/staffing firms, or B2B companies.

You should be able to explain the reasoning behind your recommendations and adjust the strategy based on actual performance data.

Experience with platforms such as LinkedIn, Facebook, Instagram, Buffer, Hootsuite, Sprout Social, Later, Metricool, HubSpot, Canva, or similar tools is helpful.

Contract Structure

This will begin as a project-based contract engagement, likely focused first on strategy and setup.

Depending on fit and results, I may also be interested in ongoing support for:

Content planning
Scheduling and publishing
Analytics review
Strategy adjustments
Audience growth
Engagement recommendations
Campaign development
Routine social media management

When applying, please include:

Examples of businesses you have helped
Specific measurable results you achieved
Your approach to developing a social media strategy for a small business
The tools/platforms you typically recommend
Your pricing for an initial strategy/setup engagement
Any ongoing monthly support options you offer