Digital Marketing Specialist - B2B Manufacturing - Beverly, MA

Published: 6/14/2022

Job Description

We are seeking an experienced Digital Marketing Specialist for an established global manufacturer specializing in precision motion control technology. This is a hands-on marketing position ideal for someone who enjoys combining digital marketing strategy, technical content development, graphic design, and multimedia production in a manufacturing or engineering-driven environment.

The ideal candidate will have previous experience marketing technical or industrial products to business customers, along with the ability to translate complex product information into engaging, professional marketing materials.

This is not strictly a social media or digital advertising position. We are looking for a well-rounded marketing professional who can independently develop content, manage digital marketing initiatives, and create high-quality visual materials.

Key Responsibilities

Digital Marketing & Website Management

Manage and update company website content, product pages, and landing pages.
Support SEO initiatives to improve organic search visibility, website traffic, and lead generation.
Monitor website performance using Google Analytics and other digital marketing tools.
Coordinate Google Ads, digital advertising, and targeted marketing campaigns.
Collaborate with internal teams and outside vendors on website improvements and digital marketing projects.

Technical Content & Product Marketing

Develop marketing content for technical products used in industrial and engineering applications.
Work directly with engineering, product management, and sales teams to understand product features and applications.
Create product brochures, technical articles, advertisements, case studies, and sales presentations.
Translate complex technical information into clear, compelling content for B2B customers.
Maintain consistent brand messaging across digital and printed marketing materials.

Graphic Design & Multimedia

Design professional marketing collateral using Adobe Creative Cloud, including InDesign, Photoshop, and Illustrator.
Create product graphics, infographics, presentations, trade show displays, and promotional materials.
Develop and edit product demonstration videos, promotional videos, and other multimedia content.
Manage visual assets for the company website, YouTube, and social media platforms.

Marketing & Event Support

Develop content for LinkedIn and other professional marketing channels.
Support trade shows, webinars, product launches, and industry events.
Coordinate with external printers, creative vendors, and marketing partners.
Collaborate with global marketing teams to maintain brand consistency.

Required Qualifications

Bachelor's degree in marketing, communications, business, or a related field.
5+ years of professional marketing experience, preferably within manufacturing, industrial technology, engineering, automation, or another technical B2B industry.
Hands-on experience creating marketing materials for technical products or services.
Proficiency with Adobe Creative Cloud, particularly InDesign, Photoshop, and Illustrator.
Experience managing website content through a content management system (CMS).
Working knowledge of SEO, Google Analytics, and digital marketing campaigns.
Strong written communication skills, including the ability to develop technical marketing content.
Experience creating and editing professional video content.
Ability to manage multiple projects and work collaboratively with engineering, sales, and other departments.

Preferred Qualifications

Experience marketing products within industrial automation, robotics, aerospace, semiconductor, medical device, or precision manufacturing industries.
Familiarity with Umbraco CMS.
Experience using Adobe Premiere Pro or similar video editing software.
Experience developing technical product brochures, application stories, or engineering-focused marketing materials.
Experience supporting industrial trade shows and product launches.

What We're Looking For

We are particularly interested in candidates who have worked in manufacturing or technical B2B marketing environments and can demonstrate both creative and technical marketing capabilities.

Successful candidates will be comfortable working with engineers and technical subject matter experts, managing digital marketing projects, and personally creating marketing materials rather than solely overseeing outside agencies.

A portfolio demonstrating graphic design, digital marketing collateral, technical content, or video production is strongly encouraged.

If you have a background in technical B2B marketing and enjoy combining creativity with complex products and technologies, we encourage you to apply.